GURHAN Long Sultan Necklace in 24K Gold with Pave Diamonds CHN-SUDI-3BDMOL-35

GURHAN Long Sultan Necklace in 24K Gold with Pave Diamonds CHN-SUDI-3BDMOL-35

GURHAN Long Sultan Necklace in 24K Gold with Pave Diamonds CHN-SUDI-3BDMOL-35 High fashion has been exalted with this GURHAN Long Sultan Necklace! This 35″ Rope Length Necklace is elegantly crafted in 24K Yellow Gold with pave White Diamonds set in 18K White Gold. Faceted with Black Diamond Beads, this GURHAN design will slope her shape effortlessly. Fastened with a 22K Gold Lobster Clasp, this gorgeous, high-fashion piece ships with its original box and papers.

Using the talent and enthusiasm of a promising young designer to “refresh” a legendary brand is a smart marketing tool. Instead of supporting new ideas, it is part of a strategy to stimulate sales and expand the luxury empire X, Y or Z. An important example of this is Balenciaga, whose former creative director Nicolas Ghesqui?re left the mark this year, claiming “being sucked”. He said, “They wanted to steal my identity while they were trying to homogenize things, and this was no longer fulfilled, everything became dehumanized, everything became an asset to the brand and it tried to make it even more corporate – it was all about branding. “

Ghesqui?re told The Business of Fashion that he often said that his style is” so Balenciaga now, it’s no longer Nicolas Ghesqui?re, it’s Balenciaga style. “With that in mind it’s hard not to doubt whether the current trends are really a natural evolution of fashion, or just the rules of the big luxury brands, in an attempt to increase their profit and presence. Many of the so-called trends are just old pieces, minimally interpreted to have more commercial appeal.

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