Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAG.B02A

Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAG.B02A

Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAG.B02A ShopWor Graham Silverstone RS Skeleton, 46mm Stainless Steel Case, Hours, Minutes, Sub Seconds, Chronograph, Steel Crown Set with 18K Gold Center, Black ceramic More »

Graham Chronofighter Oversize GMT Chronograph Men’s Watch – 2OVGS.U06B

Graham Chronofighter Oversize GMT Chronograph Men’s Watch – 2OVGS.U06B

Graham Chronofighter Oversize GMT Chronograph Men’s Watch – 2OVGS.U06B ShopWor Graham Chronofighter Oversize GMT,‚  47mm Stainless Steel Case, Hours, Minutes, Sub Seconds, Chronograph, Date, GMT, Sapphire Crystal, Graham Caliber G1733, 28 Jewels, More »

S.T. DUPONT – Defi Stainless Steel with Black Grill Cufflinks

S.T. DUPONT – Defi Stainless Steel with Black Grill Cufflinks

S.T. DUPONT – Defi Stainless Steel with Black Grill Cufflinks ShopWor S.T. DUPONT – Defi Stainless Steel with Black Grill Cufflinks – 005631 The fashion forecast is a process of analyzing future More »

Chopard 18K White Gold Diamond Chopardissimo Ring – Size 7

Chopard 18K White Gold Diamond Chopardissimo Ring – Size 7

Chopard 18K White Gold Diamond Chopardissimo Ring – Size 7 ShopWor Chopard 18K White Gold Diamond Chopardissimo Ring, 20.252 grams, Diamonds: 28tcw, Size 7 Model 82/6580-1002 Using the talent and enthusiasm of More »

Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAC2.B01A

Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAC2.B01A

Graham Silverstone RS Skeleton Chronograph Men’s Watch – 2STAC2.B01A ShopWor Graham Silverstone RS Skeleton, 46mm Stainless Steel Case, Hours, Minutes, Sub Seconds,‚  Chronograph, Black ceramic (ZrO2) bezel with grey tachymeter scale. Red More »

 
ZILLI - 100% Silk Tie & Pocket Square Set Pink 4881V08

ZILLI – 100% Silk Tie & Pocket Square Set Pink 4881V08

ZILLI – 100% Silk Tie & Pocket Square Set Pink 4881V08 ShopWor ZILLI – 100% Silk Tie & Pocket Square Set Pink – 4881V08 Retail $270.00 Width 3 3/4 Inches

Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity and symbolizes the spirit of the times.

Over the past 30 years, the luxury industry has been fully focused on profitability and quality has become a secondary goal for luxury tycoons. The production of the best raw materials is no longer the main goal. The focus has shifted from what the product is to what the product stands for. To achieve this, large luxury companies have intensively promoted the legacy of a brand by hiring a young designer to give it a modern touch and spread the logo across everything from wallets to bikinis. The product itself is no longer in the limelight: it is the brand that speaks.

shopnowbutton

ZILLI - 100% Silk Tie & Pocket Square Set Blue/Yellow 4881V05

ZILLI – 100% Silk Tie & Pocket Square Set Blue/Yellow 4881V05

ZILLI – 100% Silk Tie & Pocket Square Set Blue/Yellow 4881V05 ShopWor ZILLI – 100% Silk Tie & Pocket Square Set Blue/Yellow – 4881V05 Retail $270.00 Width 3 3/4 Inches

Fashion trends come and go; meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfill some function or agenda alike but rather a evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. An individual starts seeking for a solution to reduce his dissonance or he aspires to get better. As an expression of their feelings today’s youth endeavor to interpret fashion trends and adopt the clothing style that suits their value and traits. It is trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. Besides the traditional social agenda of fashion trends, it is the attitude of the generation Z that has set forth the trend of anonymous style and self expression. Having transcended from a pre- capitalist feudal social structure to a post modern social structure, today’s behavior is marked by self image and self expression paving the way for uniqueness and social conformation. This is prevalent among today’s youth who is in the identity creation stage of Erikson’s psychosocial development to look for trendy dress choices.

shopnowbutton

ZILLI - 100% Silk Tie & Pocket Square Set Navy Blue/Yellow 4881V04

ZILLI – 100% Silk Tie & Pocket Square Set Navy Blue/Yellow 4881V04

ZILLI – 100% Silk Tie & Pocket Square Set Navy Blue/Yellow 4881V04 ShopWor ZILLI – 100% Silk Tie & Pocket Square Set Navy Blue/Yellow – 4881V04 Retail $270.00 Width 3 3/4 Inches

Using a promising young designer’s talent and enthusiasm to “refresh” a legendary brand is a clever marketing tool. Far from supporting new ideas, it is part of a considered strategy for boosting sales and expanding the X, Y or Z luxury empire. A key example of this is Balenciaga, whose former creative director Nicolas Ghesqui?re left the brand this year, claiming he was “being sucked dry”. He has stated, “they wanted to steal my identity while trying to homogenise things. It just wasn’t fulfilling anymore. It all became so dehumanised. Everything became an asset for the brand, trying to make it ever more corporate – it was all about branding.”

Speaking to The Business of Fashion, Ghesqui?re said that he was often told his style is “so Balenciaga now, it’s no longer Nicolas Ghesqui?re, it’s Balenciaga’s style.” With this in mind, it is hard not to question whether today’s trends really are a natural evolution of fashion, or just the rules of big luxury brands, trying to increase their profit and presence. Many so-called trends are just old pieces, minimally reinterpreted in order to have more commercial appeal.

shopnowbutton

ZILLI - 100% Silk Tie Red/Blue Zilli-Red&BlueStripes

ZILLI – 100% Silk Tie Red/Blue Zilli-Red&BlueStripes

ZILLI – 100% Silk Tie Red/Blue Zilli-Red&BlueStripes ShopWor ZILLI – 100% Silk Tie Red/Blue – Zilli-Red&BlueStripes Retail $270.00 Width 3 1/2 Inches

Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolising the spirit of the times.

In the last thirty years the luxury industry has been completely focused on profitability and quality has become a secondary objective for the luxury tycoons. The production of the finest merchandise is no longer their main objective. The focus has shifted from what the product is to what the product represents. To achieve this, big luxury corporations have intensively promoted the heritage of a brand, hiring a young designer to give it a modern edge and splashing the logo on everything from handbags to bikinis. The product itself is not in the spotlight anymore: it is the brand that speaks.

shopnowbutton