ZILLI – 100% Silk Tie Brown/Orange 4918V08

ZILLI - 100% Silk Tie Brown/Orange 4918V08

ZILLI – 100% Silk Tie Brown/Orange 4918V08 ShopWor ZILLI – 100% Silk Tie Brown/Orange – 4918V08 Retail $270.00 Width 3 3/4 Inches

Using the talent and enthusiasm of a promising young designer to “refresh” a legendary brand is a smart marketing tool. Instead of supporting new ideas, it is part of a strategy to stimulate sales and expand the luxury empire X, Y or Z. An important example of this is Balenciaga, whose former creative director Nicolas Ghesqui?re left the mark this year, claiming “being sucked”. He said, “They wanted to steal my identity while they were trying to homogenize things, and this was no longer fulfilled, everything became dehumanized, everything became an asset to the brand and it tried to make it even more corporate – it was all about branding. “

Ghesqui?re told The Business of Fashion that he often said that his style is” so Balenciaga now, it’s no longer Nicolas Ghesqui?re, it’s Balenciaga style. “With that in mind it’s hard not to doubt whether the current trends are really a natural evolution of fashion, or just the rules of the big luxury brands, in an attempt to increase their profit and presence. Many of the so-called trends are just old pieces, minimally interpreted to have more commercial appeal.